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Books I Recommend to Entrepreneurs

Formal education will make you a living;
self-education will make you a fortune.
—Jim Rohn
 

The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It

by Michael E. Gerber

 

In this first new and totally revised edition of the 150,000-copy underground bestseller, The E-Myth, Michael Gerber dispels the myths surrounding starting your own business and shows how commonplace assumptions can get in the way of running a business. He walks you through the steps in the life of a business from entrepreneurial infancy, through adolescent growing pains, to the mature entrepreneurial perspective, the guiding light of all businesses that succeed. He then shows how to apply the lessons of franchising to any business whether or not it is a franchise. Finally, Gerber draws the vital, often overlooked distinction between working on your business and working in your business. After you have read The E-Myth Revisited, you will truly be able to grow your business in a predictable and productive way.

Designing Business: Multiple Media, Multiple Disciplines

by Clement Mok

Designing Business is as sprawling, innovative, elegant, difficult to encapsulate, and even thrilling as the new age of computing in business it describes. The author, Clement Mok, is one of the leading practitioners of what I would call "informational design", a hybrid of industrial design, advertising, and psychology. Lavishly illustrated with superb examples Multimedia design, and has great analyses of where current and future industries lie in the so-called process of convergence. Everyone using the Internet, multimedia, or visual tools in business stands to learn a tremendous amount from this elegantly designed book. Very Highest Recommendation

Rich Dad's Cashflow Quadrant: Rich Dad's Guide to Financial Freedom

by Robert T. Kiyosaki

 

Rich Dad’s Cashflow Quadrant is a guide to financial freedom. It’s the second book in the Rich Dad Series and reveals how some people work less, earn more, pay less in taxes, and learn to become financially free.

Cashflow Quadrant was written for those who are ready to move beyond job security and enter the world of financial freedom. It’s for those who want to make significant changes in their lives and take control of their financial future.

Robert believes that the reason most people struggle financially is because they've been spent years in school but were never been taught about money. Robert’s rich dad taught him that this lack of financial education is why so many people work so hard all their lives for money… instead of learning how to make money work for them.

This book will change the way you think about jobs, careers, and owning your own business and inspire you to learn the rules of money that the rich use to build and grow their wealth.

Guerrilla Marketing: Easy and Inexpensive Strategies for Making Big Profits from Your Small Business

by Jay Conrad LevinsonJeannie LevinsonAmy Levinson

When Guerrilla Marketing was first published in 1983, Jay Levinson revolutionized marketing strategies for the small-business owner with his take-no-prisoners approach to finding clients. Based on hundreds of solid ideas that really work, Levinson’s philosophy has given birth to a new way of learning about market share and how to gain it. In this completely updated and expanded fourth edition, Levinson offers a new arsenal of weaponry for small-business success including
 

  • strategies for marketing on the Internet (explaining when and precisely how to use it)

  • tips for using new technology, such as podcasting and automated marketing 

  • programs for targeting prospects and cultivating repeat and referral business

  • management lessons in the age of telecommuting and freelance employees


Guerrilla Marketing is the entrepreneur’s marketing bible—and the book every small-business owner should have on his or her shelf.

ABOUT ME
Food to Feed Your Family and Sell for Profit. For more than 25 years, I've run small businesses, created jobs, served clients, and pushed up people through entrepreneurship. I'm a lifelong Scouter, U.S. Navy veteran, and seasoned educator, having taught students in the military, university, and corporate environments.
 
These days, I'm focused on "The Care and Feeding of Leaders™," making sure those who serve so many are nurtured and supported themselves. 
 
I work with clients to break down process problems, work through team dynamics or communication challenges, or to break the grip of self-limiting beliefs that hold them back from achieving a breakthrough in their relationships, self-awareness, next-level development, and growth in their business or career. 

Maybe you want to grow as a leader, but something is holding you back. Or maybe you want to be more intentional about creating the life you were meant to live—one of purpose, significance, and lasting influence. You've come to the right place. You are welcome here!
 
Learn more about me »
I am a coach, speaker, entrepreneur, and author of the forthcoming book, Grow Fresh Organic

Disclaimer:

This page features affiliate links to products I recommend. Whether you decide to purchase any of them is strictly up to you, but I personally have read or used every book or software tool I recommend here in the day-to-day operation of my businesses and my self-development, so I can endorse them without hesitation or reservation. Some of these are free but if you buy a particular product(s) through any of my affiliate links, the vendor will pay me an affiliate commission. Product titles, trademarks, and descriptions are copyrighted by their respective owners; please respect these as you proceed.

 

Thank you,

 

Dom De Bellis

 of

Guerrilla PR

by Michael Levine

The manifesto for waging a street-smart publicity campaign with no- or low-cost strategies from one of Hollywood's most successful publicists. In clear and concise language, Michael Levine reveals the procedures he uses every day to get press on major stars, and how these techniques can be used on little or no budget for any business or endeavor.

Rules For Revolutionaries: The Capitalist Manifesto for Creating and Marketing New Products and Services

by Guy Kawasaki, Michele MorenoGary Kawasaki

 

Guy Kawasaki, former chief evangelist at Apple Computer and an iconoclastic corporate tactician who now works with high-tech startups in Silicon Valley, is back in print with his seventh book: Rules for Revolutionaries: The Capitalist Manifesto for Creating and Marketing New Products and Services. Entertainingly written in collaboration with previous coauthor Michele Moreno, it lays out Kawasaki's decidedly audacious (but personally experienced) strategies for besting the competition and triumphing in today's hypercharged business environment.
 

The book is divided into three sections, whose titles alone epitomize its thrust and tone.

 

  1. The first, "Create Like a God," discusses the way that radical new products and services must really be developed.
     

  2. The second, "Command Like a King," explains why take-charge leaders are truly necessary in order for such developments to succeed.
     

  3. And the third, "Work Like a Slave," focuses on the commitment that is actually required to beat the odds and change the world.

 

A concluding section is filled with entertaining and inspirational quotes on topics like technology, transportation, politics, entertainment, and medicine that show how even some of our era's most successful ideas and people—the telephone, Louis Pasteur, and Yahoo! among them—have prevailed despite the scoffing of naysayers.

Reality Check: The Irreverent Guide to Outsmarting, Outmanaging, and Outmarketing Your Competition

by Guy Kawasaki

 

More uncommon common sense from the bestselling author of The Art of the Start.

In Silicon Valley slang, a “bozo explosion” is what causes a lean, mean, fighting machine of a company to slide into mediocrity. As Guy Kawasaki puts it, “If the two most popular words in your company are partner and strategic, and partner has become a verb, and strategic is used to describe decisions and activities that don’t make sense” . . . it’s time for a reality check.

For nearly three decades, Kawasaki has earned a stellar reputation as an entrepreneur, venture capitalist, and irreverent pundit. His 2004 bestseller, The Art of the Start, has become the most acclaimed bible for small business. And his blog is consistently one of the fifty most popular in the world.

Now, Kawasaki has compiled his best wit, wisdom, and contrarian opinions in handy book form. From competition to customer service, innovation to marketing, he shows readers how to ignore fads and foolishness while sticking to commonsense practices. He explains, for instance:

 

  • How to get a standing ovation

 

  • The art of schmoozing

  • How to create a community

 

  • The top ten lies of entrepreneurs

 

  • Everything you wanted to know about getting a job in Silicon Valley but didn’t know who to ask


Provocative, useful, and very funny, this “no bull shiitake” book will show you why readers around the world love Guy Kawasaki.

Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers

by Alexander Osterwalder & Yves Pigneur

 

Business Model Generation is a handbook for visionaries, game changers, and challengers striving to defy outmoded business models and design tomorrow's enterprises. If your organization needs to adapt to harsh new realities, but you don't yet have a strategy that will get you out in front of your competitors, you need Business Model Generation.

 

Co-created by 470 "Business Model Canvas" practitioners from 45 countries, the book features a beautiful, highly visual, 4-color design that takes powerful strategic ideas and tools, and makes them easy to implement in your organization. It explains the most common Business Model patterns, based on concepts from leading business thinkers, and helps you reinterpret them for your own context. You will learn how to systematically understand, design, and implement a game-changing business model--or analyze and renovate an old one. Along the way, you'll understand at a much deeper level your customers, distribution channels, partners, revenue streams, costs, and your core value proposition.

 

Business Model Generation features practical innovation techniques used today by leading consultants and companies worldwide, including 3M, Ericsson, Capgemini, Deloitte, and others. Designed for doers, it is for those ready to abandon outmoded thinking and embrace new models of value creation: for executives, consultants, entrepreneurs, and leaders of all organizations. If you're ready to change the rules, you belong to "the business model generation!"

Value Proposition Design: How to Create Products and Services Customers Want

by Alexander Osterwalder, Yves Pigneur, Gregory Bernarda, & Alan Smith

 

  The authors of the international bestseller Business Model Generation explain how to create value propositions customers can’t resist.


Value Proposition Design is for anyone who has been frustrated by new product meetings based on hunches and intuitions; it’s for anyone who has watched an expensive new product launch fail in the market. The book will help you understand the patterns of great value propositions, get closer to customers, and avoid wasting time with ideas that won’t work. You’ll learn the simple process of designing and testing value propositions, that perfectly match customers’ needs and desires.

This sequel explains how to use the “Value Proposition Canvas” to design, test, create, and manage products and services customers actually want. Using the same stunning visual format as the authors’ global bestseller, Business Model Generation.

Value Proposition Design helps you tackle the core challenge of every business — creating compelling products and services customers want to buy. This highly practical book, paired with its online companion, will teach you the processes and tools you need to create products that sell.

 

In addition, the book gives you exclusive access to an online companion on Strategyzer.com. You will be able to assess your work, learn from peers, and download PDFs, checklists, and more.

 

is an essential companion to the ”Business Model Canvas” from Business Model Generation, a tool embraced globally by startups and large corporations such as MasterCard, Coca-Cola, GE, Fujitsu, LEGO, Colgate-Palmolive, and many more.

 

Value Proposition Design gives you a proven methodology for success, with value propositions that sell, embedded in profitable business models."

  

DotCom Secrets: The Underground Playbook for Growing Your Company Online

by Russell Brunson

 

  The authors of the international bestseller Business Model Generation explain how to create value propositions customers can’t resist.


Value Proposition Design is for anyone who has been frustrated by new product meetings based on hunches and intuitions; it’s for anyone who has watched an expensive new product launch fail in the market. The book will help you understand the patterns of great value propositions, get closer to customers, and avoid wasting time with ideas that won’t work. You’ll learn the simple process of designing and testing value propositions, that perfectly match customers’ needs and desires.

This sequel explains how to use the “Value Proposition Canvas” to design, test, create, and manage products and services customers actually want. Using the same stunning visual format as the authors’ global bestseller, Business Model Generation.

Value Proposition Design helps you tackle the core challenge of every business — creating compelling products and services customers want to buy. This highly practical book, paired with its online companion, will teach you the processes and tools you need to create products that sell.

 

In addition, the book gives you exclusive access to an online companion on Strategyzer.com. You will be able to assess your work, learn from peers, and download PDFs, checklists, and more.

 

is an essential companion to the ”Business Model Canvas” from Business Model Generation, a tool embraced globally by startups and large corporations such as MasterCard, Coca-Cola, GE, Fujitsu, LEGO, Colgate-Palmolive, and many more.

 

Value Proposition Design gives you a proven methodology for success, with value propositions that sell, embedded in profitable business models."