The Disability Training Alliance
The Opportunity

Dom De Bellis​ helped this professional ADA training and development firm to package, promote, and merchandise its certified courses through LeaderArena's thought leadership platform.

Our Solution

Dom built a custom channel for DTA on LeaderArena and created graphical posters to identify each of 9 certified courses. Those posters and the course descriptions provided by DTA made it easy for visitors to choose the course they wanted and purchase it from the store. The channel also featured:

  • A marketing strategy, complete with a brand identity and marketing plan, social strategy, and editorial strategy​;

  • An official blog where owner and instructor Jennifer Woodside could blog and even have guest bloggers contribute, with Facebook commenting and the ability to simultaneously post audience comments to Facebook;

  • Biographical profile for each contributing blogger; and

  • Advocacy "Game Changers" to mobilize target audiences to causes in politics, labor, and culture


The Results

  • DTA used the LeaderArena channel for a few months before closing down its business.

Lessons Learned

Working with Jennifer to develop and promote DTA taught us more about online courses and how valuable they could be to a versatile thought leadership brand. We packaged the courses for sale in LeaderArena's store, prepared descriptions based on Jennifer's drafts, and launched the channel through social media. We applied what we learned to creating the Riverstone Institute, a thought leadership school within LeaderArena, where we would produce our own courses and curate others by third parties to help our members succeed.