Welcome to Ignite
Able Pathways founder, author, and talk show host Robin Pritts was streaming his talk show online, but he had a problem he wasn't aware he had: the Terms of Service he was operating under gave too many creative rights to the website and not enough to Able Pathways. LeaderArena's co-founder, Dom
De Bellis, offered to transition Robin to a new channel on his new thought leadership platform, securing all rights for Able Pathways in the process; all LeaderArena wanted was a limited non-exclusive license to carry the episodes. Furthermore, Robin had consulting ambitions and Dom agreed to coach him to get that new service off the ground.
LeaderArena had a new channel called "Able Pathways." It carried 4 years of show episodes, and streamed them to audiences off its pages. The channel also featured:
A marketing strategy, complete with a brand identity and marketing plan, social strategy, and editorial strategy ;
An official blog where Robin and 7 other bloggers contributed, with Facebook commenting and the ability to simultaneously post audience comments to Facebook;
Biographical profiles for each contributing blogger;
Streaming episodes of each of 4 seasons;
Advocacy "Game Changers" to mobilize target audiences to causes in politics, labor, and culture;
A threaded discussion forum for fans to interact with the authors and with each other
Robin recovered his creative rights as the show's creator and producer thanks to Dom's legal review of the other site's Terms of Service ;
The show migrated successfully to LeaderArena, where it stayed for a year, when Able Pathways closed its doors;
Working with Robin to develop and promote Able Pathways taught us just how critical media assets are to a thought leadership brand. No other LeaderArena member had the needed curation. We put our expertise to the task and produced the new channel on LeaderArena.