If you're a small business owner, professional sales rep, or you're otherwise responsible for generating your own income, you already know how challenging it can be to keep the sales pipeline full of qualified leads you can call on to reliably close into new accounts. And you might think that buying sales leads through the Internet might be an effective solution to this problem, but you're confused by all the techno-mumbo-jumbo and might not be sure who you can trust for accurate information. And let's face it: without a pipeline full of sales leads for you to close, you don't have a real business at all.
A History of Web-Generated Leads
It's true: the web has been used to generate millions of sales leads, and many of you may have even bought those web leads before, only to find that they had also been sold to your competitors; so, by the time you call them, they've already been barraged by several sales calls, all offering to sell them the same thing you're trying to offer. The result is they're exhausted and don't want to listen to another sales pitch or they've given in and agreed to do business with your competitor.
Is that really what you thought would happen when you bought those sales leads online? Probably not. It all sounded so good, right? "Targeted leads, delivered to you directly, people ready to buy what you're offering." What they didn't tell you is that those leads would be sold and re-sold as many times as possible to profit the lead mill, without concern for how that would affect you, their client. Heck, there wasn't even any language saying those leads were fresh. For all you know, they were generated 6 months ago—hardly "fresh" by any definition of the word.